A holding built around families
SE Group Holding B.V. creates and operates consumer brands for mothers, babies and families — with quality and care at the centre of everything we do.
From a simple idea to a group of brands
SE Group was founded on a straightforward belief: that families deserve products that are safe, thoughtful and genuinely useful. What began as a single idea has grown into a holding company home to several complementary brands.
Headquartered in Venlo, the Netherlands, and supported by our sourcing operation in Türkiye, we combine a European market focus with hands-on control of quality and supply — from the factory floor to the family home.
“We don’t just sell products — we build brands that families can rely on, day after day.”
Our mission
To build and grow trusted consumer brands that make everyday life easier, safer and warmer for mothers, babies and families.
Our vision
To become a leading European house of family-focused brands, recognised for quality, integrity and genuine care.
What we stand for
Four principles shape every brand we build and every partnership we form.
1Quality & Trust
We hold every product and partnership to a high standard. Quality and safety are never optional — they are the foundation of everything we build.
2Family at Heart
Our brands exist to make life easier and warmer for mothers, babies and families. People come first in every decision we make.
3Reliable Partnerships
From manufacturers to retailers, we build long-term relationships based on transparency, fairness and dependability.
4Integrity & Responsibility
We act with honesty and take responsibility for our impact — on our customers, our partners and the communities we work with.
Rooted in Europe, connected to production
Two locations, one integrated operation — from headquarters to sourcing.
Venlo, Netherlands
5916 PJ Venlo
Netherlands
Türkiye
SE Group Türkiye manages procurement, quality control and export logistics, connecting trusted manufacturers with our brands and partners across Europe.
Want to know more?
We’re always open to conversations with partners, suppliers and talented people.
Get in touch